During the pandemic, global retail e-commerce traffic skyrocketed a mind-blowing 22 billion monthly visits, as consumers shopped online for everyday household items like coffee. While ecommerce coffee businesses were hot before—thanks to popular subscription boxes like Trade and Mistobox—COVID-19 solidified this revenue stream as a necessity for all of us involved in the coffee industry. […]
Coffee subscriptions have been around for over a decade, but in 2020 they reached a height nobody saw coming. Trade, the JAB-backed subscription company, grew 400% at the start of the pandemic. Square’s annual report showed that the average subscription run by coffee shops and roasters doubled in size.
The major upsides to roasting coffee in-house, rather than buying via a wholesaler.
Coffee subscriptions have been gaining steam for years, but nothing could have cemented their popularity like the 2020 pandemic. We heard from roasters all around the world that, as in-person coffee consumption declined, ecommerce and subscription orders skyrocketed. While many roasters have built their own coffee subscriptions within self-hosted ecommerce stores, others have leaned into […]
A Gas-Free Future for Coffee Roasters Is Already Here
Colombia Magia del Campo Magia del Campo comes from Tolima, a region in Colombia once rocked by violence. This coffee is grown by a cooperative called Asociación de Productores Agropecuarios de Café Especial de Planadas (ASOPEP) who historically had problems accessing finance due to a misperception of Tolima being a hostile place for investors and […]