For You, From Us

Resources and writings for you, from the Bellwether Team.

Coffee Startups: How To Build A Coffee Menu From Scratch

Opening up a coffee shop is exhilarating. Between managing the build-out of your soon-to-be cafe space to hiring a team of dedicated baristas, there’s a lot to accomplish before opening your doors. In all the hustle, there’s one key step that’s often rushed right at the very end, but deserves a more strategic approach: creating […]

Pivot your Coffee Menu from Wholesale to Roasted In-House

Getting away from buying coffee from another roaster, and instead choosing to roast in-house, is a badge of honor for many in the coffee industry. Taking ownership of the quality and experience, creating your unique coffee menu, building a stronger brand—it’s a natural next step for many coffee shops looking to continue growing their business.