More than a roaster
In-café roasting made simple.
Bellwether gives you everything you need to roast and sell great coffee — the electric ventless roaster, a curated coffee marketplace, menu and roast support, retail bags. One partner, day one.
The math
Save 50% by buying green coffee.
Every bag you buy wholesale is profit you’re giving away.
.jpg&w=3840&q=75)
The Bellwether Shop Roaster
Built for any café. No experience required.
All electric, ventless, and automatic — the Shop Roaster fits on your counter, plugs into a standard 220v outlet, and requires zero construction. Two configurations, built around how much you roast.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Fits on your counter
1.5 kg Roaster
All electric, ventless, and automatic, enabling any business to roast hundreds of pounds of coffee per week.
Industrial capacity
20 kg Roaster
Features a green coffee autoloader and base storage to roast up to 20 kg at a single push of a button.
Product Brochure
Overview of all attributes and benefits of the Shop Roaster and Bellwether Platform.
Video Tutorial
A complete guide to roasting on the Shop Roaster from start to finish.
Electric
Plugs into a standard 220v outlet. No gas lines, no permits, no construction.
Ventless
Built-in afterburner eliminates smoke and VOCs. Roast anywhere — no exhaust or ductwork.
Automatic
Select a profile, press start. Two minutes of labor per roast — anyone on staff can do it.
Marketplace
Optional, curated global selection of single origins and blends with roast profiles ready to go.
Everything you need to succeed
Bellwether isn’t just a roaster; it’s the platform behind your entire coffee program.
From sourcing your first green coffee to scaling your retail program — our team is with you at every step.
Your path to in-house roasting
Where are you starting from?
Building a new coffee program?
Make better coffee at half the cost, your foundation from day one — not something you retrofit later.
Already buying wholesale coffee?
Every bag you order is margin you’re handing to someone else — and a partner who actually picks up the phone.
Your numbers
See what roasting in-house could mean for your café.
Put in what you're spending today and see exactly what changes.
Know exactly what roasting could mean for you
Let’s run your cafe’s ROI.
What You’re Doing Now
This is what you’re currently spending on roasted coffee.
What You Could Be Selling
This is where you can estimate a retail opportunity.
Total ROI in a single year
$27,134Annual Cost Savings
$13,052
Savings Per lb
$5.02
Annual Retail Profit
$14,082
Savings Per Cup
$0.25
Annual CO₂e Savings
4,628 lbs
Payback Period
10 months
Assumptions: Bellwether costs include estimations for green coffee and shipping, electricity, labor, and preventative maintenance.
“I can put 20 kilos on the machine and play my guitar while it's roasting my profile. This is fantastic.”
“The continuous roasting is a game changer. We can literally just load it, and it just goes.”
“We roast our coffee fresh in-house every day. Our customers love the taste of our coffee, and we take pride in that.”