Getting away from buying coffee from another roaster, and instead choosing to roast in-house, is a badge of honor for many in the coffee industry. Taking ownership of the quality and experience, creating your unique coffee menu, building a stronger brand—it’s a natural next step for many coffee shops looking to continue growing their business.
The coffee industry has an enduring poverty crisis that, despite decades of various interventions and initiatives, doesn’t seem to be letting up—at least, not at scale. As many as 80% of the world’s coffee producers live below the poverty line, and farmers receive significantly less money per pound of coffee than they did thirty years […]
Take a stroll around coffee websites, packaging, and social media, and you’re sure to encounter language like ethical, sustainable, and fair. It sounds great—who doesn’t want to support fair and ethical sourcing? The problem is, the economics of coffee aren’t so rosy as the buzzwords imply. Underneath the marketing language exists an industry that’s working […]
The major upsides to roasting coffee in-house, rather than buying via a wholesaler.
A Gas-Free Future for Coffee Roasters Is Already Here
Colombia Magia del Campo Magia del Campo comes from Tolima, a region in Colombia once rocked by violence. This coffee is grown by a cooperative called Asociación de Productores Agropecuarios de Café Especial de Planadas (ASOPEP) who historically had problems accessing finance due to a misperception of Tolima being a hostile place for investors and […]