Business Ops

Resources and writings for you, from the Bellwether Team.

Coffee Startups: How To Build A Coffee Menu From Scratch

Opening up a coffee shop is exhilarating. Between managing the build-out of your soon-to-be cafe space to hiring a team of dedicated baristas, there’s a lot to accomplish before opening your doors. In all the hustle, there’s one key step that’s often rushed right at the very end, but deserves a more strategic approach: creating […]

The Complete Guide to Setting Up Your Coffee Ecommerce Store

During the pandemic, global retail e-commerce traffic skyrocketed a mind-blowing 22 billion monthly visits, as consumers shopped online for everyday household items like coffee. While ecommerce coffee businesses were hot before—thanks to popular subscription boxes like Trade and Mistobox—COVID-19 solidified this revenue stream as a necessity for all of us involved in the coffee industry. […]

How To Launch Your Coffee Subscription

Coffee subscriptions have been around for over a decade, but in 2020 they reached a height nobody saw coming. Trade, the JAB-backed subscription company, grew 400% at the start of the pandemic. Square’s annual report showed that the average subscription run by coffee shops and roasters doubled in size.

How to get your Coffee into Trade, Mistobox, and other Subscription Boxes

Coffee subscriptions have been gaining steam for years, but nothing could have cemented their popularity like the 2020 pandemic. We heard from roasters all around the world that, as in-person coffee consumption declined, ecommerce and subscription orders skyrocketed. While many roasters have built their own coffee subscriptions within self-hosted ecommerce stores, others have leaned into […]