For You, From Us

Resources and writings for you, from the Bellwether Team.

Episode 2: The Future of Coffee Technology

At its core, innovation provides benefits for all. Yet, the specialty coffee community has been hesitant to adopt new technology. In this podcast episode, we explore the role of technology in coffee, why coffee professionals tend to be fearful about change, and what possibilities lie ahead if we have the courage to take the leap. […]

Bellwether Podcast Episode 1: The Future of Flavor

One of the most frustrating experiences a customer can have is being recommended a coffee or drink by a barista that doesn’t match their taste preferences. In this podcast episode, we explore why the specialty coffee community’s ideal flavor profiles do not match with those of our customers—and what we can do about it. Meet […]

Coffee Startups: How To Build A Coffee Menu From Scratch

Opening up a coffee shop is exhilarating. Between managing the build-out of your soon-to-be cafe space to hiring a team of dedicated baristas, there’s a lot to accomplish before opening your doors. In all the hustle, there’s one key step that’s often rushed right at the very end, but deserves a more strategic approach: creating […]